Musixmatch Brand Refresh
Client: Musixmatch
My role: Brand Design Lead
Design Director: Alessandro Camedda
Product Designers: Marcello Demurtas, Niche Chatong
Ux Engineer: Andrea Zillibotti
Color research: Davide Soranzio
Year: 2024
OPPORTUNITY
Musixmatch is home to the world’s largest lyrics catalog, powering features like music sync and translations for platforms such as Spotify and Apple Music. In 2024, the company launched Musixmatch Pro, a subscription product for creators and labels, marking a new chapter in its positioning within the music industry.
SOLUTION
As lead brand designer, I led workshops and research to shape a new vision: a world where audio content is accessible to all. The refreshed brand centers on the concept Words Matter, capturing Musixmatch’s mission to empower creators through lyrics. We rebuilt the brand toolkit from the ground up — logo, design system, motion, and imagery. A key new brand element, The Line, visualizes the transformation of audio into text, a concept that sits at the core of the Musixmatch experience.
IMPACT
• Unified brand across digital, print, and video
• Accessible color palette for inclusive design
• Flexible system cut asset production time by 35%
• Brand implementation for Pro supported up to 10× revenue growth
This project was guided by one principle: evolution, not revolution. This approach helped preserve the brand's legacy while building upon and enhancing existing assets.
The refreshed design system streamlines the agile development of future logos, enhancing production efficiency while maintaining alignment with the overall brand.
As part of Musixmatch's new positioning, we introduced the Line as a key visual element in the brand toolkit. It represents the concept of "cultural content," from lines of lyrics to audio waveforms.
All images were AI-generated and carefully curated, a choice that not only reduced production costs but also aligned with the company's core values, as AI is an essential ingredient in the products we build.
We refined the color palette to align with accessibility guidelines, ensuring it meets WCAG standards for product use. In addition, we created a “highly accessible” extended palette, specifically designed for communication materials.
Curious to see this brand in motion? Explore the partnership with Runway to see how Musixmatch’s motion identity comes to life.