Cheap Festival 2023
My submission for one of the largest Italian poster art festivals.
OPPORTUNITY
Cheap is a Poster Art Festival that focuses on diversity and gender rights. It has been active for over 10 years now, and in collaboration with the municipality of Bologna, it has contributed to filling the city streets with conscious pieces of art collected throughout their yearly call for posters.
Here is an extract from the theme of the 2023 call for posters: “Agitate. At the borders. Inside universities. In saunas. On bikes. While voguing, hanging out the laundry, or marching against all the wars. In Tehrān, Lima, Lagos, Minneapolis, and Hong Kong. While cruising, grocery shopping, or vectorizing a logo. Standing in line for a free meal. In protests for all rights. In the space of a poster. In the street. Always, in the streets. Agitate.”
IDEA
Agitation is one of those feelings that are hard to hide. It sends clear messages through the human body, and these signs are usually perceived negatively by those experiencing that emotion. My idea revolves around turning the signs of agitation into a symbol of unity. The posters celebrate these iconic signs by writing them down with a spontaneous marker-style handwriting that recalls the protest messages people create on the street.