OPPORTUNITY
While working at Caffeina—an Italian-based advertising agency—I was often involved in creating custom illustrations for merchandising projects. In this instance, I was asked to design limited edition tee graphics to be given to employees during the celebration party of the new company headquarters.

SOLUTION
The final artwork comes from a mix of hand lettering and typography. The use of typography helped make the creation process quick, which was important given that this was a side project with no impact on revenue. The use of hand lettering for the word “never” helped bring a touch of uniqueness to the whole result.

At the time, I was also running a print laboratory with a few friends as a side project. We ended up printing over 300 tees by hand.