OPPORTUNITY
DRX, a small local clothing brand that celebrates sneakers, food, and pop culture, needed an illustration to bring its brand values and references to life.

SOLUTION
I designed a doodle illustration that references many pop-culture themes and icons, from the puppet from IKEA's instructions to items like sneakers, pizza slices, and burgers. I put all these elements in the shape of the letter D, aiming to make this illustration 100% tailored for the brand.